Best Visitor Attraction

Visitor attractions are a vital contributor to Scottish tourism drawing visitors from both national and international markets. Attractions provide memorable experiences for visitors through their commitment to delivering high quality, innovative and sustainable world class experiences.

This category celebrates the finest examples of Scotland’s renowned reputation for exemplary service and experience for the visitor. For Visitor Attractions that demonstrate exemplary levels of customer service and satisfaction.

This category is open to visitor attractions of all kinds and sizes.

Judges are looking for businesses that have delivered something exceptional over the last year offering exceptional customer service.

Entry Information

1. Give a brief description of your visitor attraction and the length of time in operation. What innovations have you introduced in the past year that has been successful and how do you ensure your visitors enjoy the highest quality experience during their visit? How did you measure success? Please provide a photograph of your attraction as a supporting document. (10 points)
2. What is your commitment to excellence? Please provide 2 examples of how you deliver customer excellence including welcome on arrival, dealing with enquiries, customer feedback and any complaint handling procedures? How do you address the differing needs of customers? Demonstrate how you use feedback to improve customer service. (10 points)
3. How have you invested in staff training and development and how has this improved services and visitor satisfaction levels? How do you ensure staff have good product knowledge? Provide evidence of how investment in training has generated growth in the business and a financial return on investment. (10 points)
4. Provide examples of how your business cares for the environment and how you balance the impact of visitors with the physical environment? Do you purchase goods through local suppliers? How does working collaboratively with local businesses translate into generating increased income for your business and the local area? (10 points)
5. Quantify the benefits the visitor experience brings to your business in terms of turnover, increase in visitor numbers and expenditure, repeat visits, etc. How do you balance maximizing customer spend with demonstrating value for money? (10 points)